Our Story

Golf started as a Friday night escape - just a few mates chasing twilight rounds across the fairways of North Nottinghamshire. What began as a way to unwind after work quickly became an obsession with the game, the craft, and the individuality it celebrates.

That individuality is what inspired Eagle Apparel.

Back then, I struggled to find clothing that looked sharp, felt great, and actually fit the way I wanted it to. So, drawing on over 15 years of experience in the UK textile and apparel industry, I decided to create something better - something that reflected the quality, precision, and style golfers deserve.

Based in the East Midlands - the historic heart of Britain’s textile industry, we’ve built our brand on craftsmanship and knowledge. Understanding fabrics, finishes, and the process behind every stitch isn’t just what we do - it’s who we are.

Over time, the brand has evolved and so has the vision. In 2025, we launched The Legacy Collection, marking a new chapter not only for our products but for the mindset behind them. It represents refinement, purpose, and pride in every detail - a reflection of the journey so far and a nod to the man who inspired it all: my late father, Neil.

His work ethic, belief, and drive are woven into the DNA of this brand - and it’s why we’ll always create apparel that stands for something more than just performance.

Premium fabrics. Timeless design. A legacy that lives on - both in craft and in spirit.

— Rob French, Founder